One of the most rewarding experiences for any digital marketer is successfully running an agency. Of course, as you know, it is not all peaches and cream though. There are numerous challenges you need to overcome and an endless list of tasks you need to complete, and even if you consider yourself a ‘jack of all trades’, you cannot do everything by yourself.
One of the most obvious and yet important digital marketing services you might struggle to offer is copywriting. Unless you are a seasoned wordsmith, it can be challenging to ensure that the copy you have written for clients is of professional quality, accurate and free from mistakes. Over and above that, if you’re running your own agency, chances are you don’t even have the time to sit down and write an email to your mom, let alone a blog for a client’s campaign.
Outsourcing is a word that has negative connotations in the marketing industry. However, times have changed since the days of entrusting your work to scammers or those without the skills and qualifications. Outsourcing your copywriting offers your agency – and your clients – substantial benefits. Here are a few of them.
It Saves Time
As the saying goes, “time is money.” Writing copy is a time-consuming, multi-step process. It involves thorough topic and competitor research, multiple drafts, proofreading and editing, and creating an intuitive structure that is both search engine and reader-friendly.
A significant advantage of outsourcing your copywriting is that it saves you time, allowing you and your team to pay attention to other areas of your business, such as interacting with your clients and managing their strategies.
It Trims Your Budget
As the adage goes, “you need to spend money to make money”. However, in the case of outsourcing, you are saving money to make money.
At face value, paying per project to have your copywriting outsourced may seem expensive, but if you work it out, you will realise outsourcing is far more cost-effective than hiring a full-time copywriter.
It Creates Consistency
Building your brand as an agency requires you to offer a myriad of services, with a consistency of quality in your copy and other facets of your offering. Outsourcing your copywriting to a single creator means your client’s voice will consistently and accurately come through.
It Strengthens Client’s Content Marketing And SEO
An SEO and content marketing strategy that is effective consists of posting content that is original, high-quality and SEO friendly. By ensuring your clients have a steady supply of it, you are helping to bolster and strengthen their online presence and bottom line all the while presenting them as an authority in their industry and giving them something interesting and relevant to Tweet out every week.
You Can Cater To Every Client
You have an intimate and unparalleled knowledge of your business. However, your clients are diverse. How can you narrate their selling points, vision and goals without the copy sounding false or stale?
With outsourcing, you can rely on writing that brings new perspectives to your client’s brand and content. It also allows you to see what is working and what is not.
If you’re ready to outsource your copywriting, we have a track record of producing high-quality content for agencies and their clients. Get in touch, we’ll even give you a couple of free pieces of content so you can try us out.