As a digital marketer you’re probably regularly called to answer questions like these put to you by your clients:
- I want quality traffic driven to my website, not just hits. How can you help?
- How do you know that the traffic that I’m paying you to get to my website will convert into sales for my business?
- I’m getting the numbers in traffic but there is no correlation in sales conversions. What is the problem?
Every business client wants the same thing: traffic that turns into sales. So how do you as a digital marketer give your clients what they want? Conversion rate optimisation (CRO) is a web development strategy that is especially targeted to addressing issues that hinder a website’s ability to improve its sales conversion percentages.
If the purpose of SEO is to drive traffic to a website, then CRO answers two very important and relevant questions – what do visitors do once they get to a website and why aren’t they converting? Our recently launched conversion rate optimisation service addresses these two challenges.