Everything in the world is subject to change, and that goes double for everything that happens online. At SEO Resellers Australia, we know that this means that we have to stay ahead of the curve in everything we do, not just in our product offering. Our CEO, Damian Papworth embodies our continuous drive for excellence, and last month in October 2017, he journeyed to Dubai to offer our offshore teams the opportunity to learn from his two-decades’ worth of expert experience working in the digital marketing industry.
Local SEO is the branch of SEO that’s concerned with getting a business noticed in a specific location, be it Melbourne, or a specific area in Melbourne, such as Melbourne CBD. This post will explain why it’s important to manage your client’s on-site and off-site pages for local SEO so that customers can find them in the number one slot on their respective search engine results page.
As digital marketers, you’ve probably heard about the AIDA model (Attention, Interest, Desire, Action), and how it should be the basis of most of the digital marketing services you provide to your clients.
However, we’ve done some research and want to introduce you to a new way of looking at digital marketing that’s not solely focused on what your clients want to say, but rather on their customers’ perspectives.
Referral Marketing:The Marketing Gift That Keeps On Giving
As an Australian digital marketing business, how often are you taking stock of how good you are at reaching customers? Ideally, you should be regularly revisiting your marketing strategies and implementation of them every other day to see if your actions are producing the required results and corresponding with what you think your clients want offline. When attempting to reach the average person who might be in the market for digital marketing, simply relying on digital marketing alone (just because you’re good at it) won’t cut it. You need to mix traditional paid communication with a peer-to-peer marketing approach – one where word of mouth and referral marketing rule supreme.
Oh yes… Email marketing is considered by many as the bottom-feeding, last-hopes of the advertiser’s arsenal. This is an opinion of many since the returns generated by email marketing have yielded less than desirable results.
Think about this for a moment: email users in the US, for example, have grown to 244.5 million. And as you know, just because they’re in the US, doesn’t mean they can’t do business with your clients here in South Africa.
Your client’s businesses have depended on the correct efforts of SEO with respect to Google’s ranking preferences – and although the secret recipe of this algorithm shall never be revealed – the analysis of the trends ought to be carefully studied because much can be revealed that will give your clients a better shot at ranking higher.
Australian mobile users have grown by 61% from 2016 to the beginning of 2017 in mobile-only downloads, which means that Australians are using their mobiles more than ever before. — Now, how does this affect digital marketing?
Google has always maintained that it is more concerned with their users’ experience than with anything else when it comes to ranking them higher up.
Are you targeting customers using white label social media management for your clients? Then you’ll need to follow their purchasing journey all the way through the website and the checkout to see if your efforts are creating the desired result or not. All businesses have experienced customers abruptly departing from the sales funnel, in spite of their best marketing and nurturing efforts. To optimise your social media marketing efforts and to keep your client’s customers progressing towards making a sale, you must use your available tools to track their journey.
Digital marketing is an unusual business in that much of what it produces is not tangible. Unlike traditional advertising like placing ads in magazines or passing out flyers, you cannot view things like online copywriting or email marketing the same way. Thankfully, the results that can be produced by digital marketing are anything but intangible, and as a digital agency you will know first-hand the potential it can have.
The challenge comes in when you need to explain these benefits to a person who isn’t well acquainted with how digital marketing works and what to expect. If you’ve heard about our latest Conversion Rate Optimisation (CRO) offering and want to offer it to clients, here’s how you can communicate its value add.
The annual Akamai’s latest State of the Internet Report has been released, detailing the top internet speeds of countries around the world. It has found that Australia is lagging behind over 50 other developed countries, which is something that should concern all clients providing digital marketing services to clients all over Australia. After all, internet speed affects how customers will be able to access websites, social media and more.
At SEO Resellers Australia we offer white label SEO services to digital marketers all over the country, who can brand it and pass it on to their own clients. Internet speed is something that affects every aspect of digital marketing. By taking it into account when addressing the experience of the average website visitor, one can ensure that a website is optimised to overcome this hurdle. One of the ways that this can be done is through Site Speed Optimisation (SSO).