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It can take a while before a sale is made. You have to get the prospect down the sales funnel chain from the beginning of grabbing attention, to creating desire and finally to closing the deal. Then what happens? You have a customer who bought one item from your client. Whoo-hoo! Now you have to start all over again…

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This past November, Globital CEO and digital marketing expert Damian Papworth took the time to present a digital marketing and sales Masterclass in the three major cities in South Africa, namely Johannesburg, Cape Town and Durban.

Damian, CEO of Globital, the umbrella company of SEO Resellers Australia, presented the Masterclass to a number of agencies that the group supports, as well some digital marketing agencies who were interested in the company’s service offering.

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Everything in the world is subject to change, and that goes double for everything that happens online. At SEO Resellers Australia, we know that this means that we have to stay ahead of the curve in everything we do, not just in our product offering. Our CEO, Damian Papworth embodies our continuous drive for excellence, and last month in October 2017, he journeyed to Dubai to offer our offshore teams the opportunity to learn from his two-decades’ worth of expert experience working in the digital marketing industry.

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Local SEO is the branch of SEO that’s concerned with getting a business noticed in a specific location, be it Melbourne, or a specific area in Melbourne, such as Melbourne CBD. This post will explain why it’s important to manage your client’s on-site and off-site pages for local SEO so that customers can find them in the number one slot on their respective search engine results page.

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As digital marketers, you’ve probably heard about the AIDA model (Attention, Interest, Desire, Action), and how it should be the basis of most of the digital marketing services you provide to your clients.

However, we’ve done some research and want to introduce you to a new way of looking at digital marketing that’s not solely focused on what your clients want to say, but rather on their customers’ perspectives.

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Referral Marketing:The Marketing Gift That Keeps On Giving

As an Australian digital marketing business, how often are you taking stock of how good you are at reaching customers? Ideally, you should be regularly revisiting your marketing strategies and implementation of them every other day to see if your actions are producing the required results and corresponding with what you think your clients want offline. When attempting to reach the average person who might be in the market for digital marketing, simply relying on digital marketing alone (just because you’re good at it) won’t cut it. You need to mix traditional paid communication with a peer-to-peer marketing approach – one where word of mouth and referral marketing rule supreme.

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Oh yes… Email marketing is considered by many as the bottom-feeding, last-hopes of the advertiser’s arsenal. This is an opinion of many since the returns generated by email marketing have yielded less than desirable results.

Think about this for a moment: email users in the US, for example, have grown to 244.5 million. And as you know, just because they’re in the US, doesn’t mean they can’t do business with your clients here in South Africa.

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Your client’s businesses have depended on the correct efforts of SEO with respect to Google’s ranking preferences – and although the secret recipe of this algorithm shall never be revealed – the analysis of the trends ought to be carefully studied because much can be revealed that will give your clients a better shot at ranking higher.

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New Technologies Internet Digital Marketing 1433427 - Here’s Your Ultimate Tool To AMP (Accelerated Mobile Pages) Up Your Google RankingAustralian mobile users have grown by 61% from 2016 to the beginning of 2017 in mobile-only downloads, which means that Australians are using their mobiles more than ever before. — Now, how does this affect digital marketing?

Google has always maintained that it is more concerned with their users’ experience than with anything else when it comes to ranking them higher up.

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Are you targeting customers using white label social media management for your clients? Then you’ll need to follow their purchasing journey all the way through the website and the checkout to see if your efforts are creating the desired result or not. All businesses have experienced customers abruptly departing from the sales funnel, in spite of their best marketing and nurturing efforts. To optimise your social media marketing efforts and to keep your client’s customers progressing towards making a sale, you must use your available tools to track their journey.

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