Digital marketing is an unusual business in that much of what it produces is not tangible. Unlike traditional advertising like placing ads in magazines or passing out flyers, you cannot view things like online copywriting or email marketing the same way. Thankfully, the results that can be produced by digital marketing are anything but intangible, and as a digital agency you will know first-hand the potential it can have.
The challenge comes in when you need to explain these benefits to a person who isn’t well acquainted with how digital marketing works and what to expect. If you’ve heard about our latest Conversion Rate Optimisation (CRO) offering and want to offer it to clients, here’s how you can communicate its value add.